Mission Broadcasting, a privately owned company headquartered in the United States, was founded in 1996 and operates with approximately 20 employees. Functioning as a tier 1 media tech buyer, the company's main product involves broadcast television and radio, specifically operating as a television station group that owns 29 full-power television stations in 26 markets across the United States. The group's chair is Nancie Smith. All but one of Mission's stations are located in markets where Nexstar Media Group also owns a station; all of Mission's stations are managed by Nexstar through shared services and local marketing agreements, effectively creating duopolies. The company relocated its headquarters from Westlake, Ohio, to Wichita Falls, Texas, in 2018. Its stations serve markets as large as New York City and as small as Grand Junction, Colorado.
On July 21, 2026, a federal judge denied a motion by Mission Broadcasting and Nexstar White Knight to dismiss DirecTV’s antitrust case against them. Previously, on June 5, 2026, Mission Broadcasting Inc. promoted Sharon K. Moser to Vice President and Corporate Controller. Earlier, on December 17, 2025, Mission Broadcasting and Verizon reached a new retransmission consent deal. This agreement followed concerns raised on December 12, 2025, when the American Television Alliance (ATVA) warned that a retransmission dispute between the two companies could result in two stations being dropped from Verizon’s Fios lineup, an issue first highlighted by a group representing pay television companies on December 10, 2025.
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Mission Broadcasting offers 21 products in the media and telecoms services industry. Mission Broadcasting's product portfolio comprises of search, social, and retail media and broadcast television and radio.
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Caretta Research has split Mission Broadcasting's revenue into 2 different product categories, the largest of which is linear (local broadcaster). For full access to Mission Broadcasting's revenue breakdown subscribe to Caretta Portal.
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