Mission Broadcasting, a privately owned company headquartered in the US, was founded in 1996 and operates with approximately 20 employees. The company reported $11.1M in revenue as of 2023. Functioning as a tier 2 media tech buyer, Mission Broadcasting specializes in broadcast television and radio, operating as a television station group that owns 29 full-power television stations across 26 markets in the United States. Nancie Smith chairs the group, which was founded by David S. Smith. All but one of Mission's stations are located in markets where Nexstar Media Group also owns a station, and all of Mission's stations, including its lone stand-alone station, are managed by Nexstar through shared services and local marketing agreements, effectively creating duopolies in their respective markets. The company moved its headquarters from Westlake, Ohio, to Wichita Falls, Texas, in 2018, with its stations present in markets ranging from New York City to Grand Junction, Colorado.
On June 30, 2025, Nexstar Media Group Inc. announced the successful refinancing of revolving credit facilities, Term Loan A and Term Loan B, for both Nexstar Media Inc. and Mission Broadcasting Inc. This refinancing extended the maturities of the revolving credit facility and term loans and reduced the interest rate margin. Separately, Mission Broadcasting promoted Sharon K. Moser to Vice President and Corporate Controller. Also, WPIX-11, a Mission Broadcasting-owned CW Network station in New York managed by Nexstar Media Group, appointed Ben Dobson as its new News Director, starting July 24.
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Mission Broadcasting offers 21 products in the media and telecoms services industry. Mission Broadcasting's product portfolio comprises of media and TV services and broadcast television and radio.
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Mission Broadcasting's revenues were less than $25M in 2023. Caretta Research has split Mission Broadcasting's revenue into 2 different product categories, the largest of which is linear (local broadcaster). For full access to Mission Broadcasting's revenue breakdown subscribe to Caretta Portal.
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