Monster Energy is a publicly owned company headquartered in the US. Founded in 2002, the company employs approximately 6,990 individuals. Operating as a producer of energy drinks, Monster Energy's brand was originally created by Hansen Natural Company and released to the public in April 2002. By 2022, the brand had secured a 30.1% share of the American energy drink market, positioning it as the second-highest after Red Bull. As of March 2026, the Monster brand encompasses over 300 distinct flavors available worldwide. A core component of its strategy includes extensive sponsorship and support for extreme sports events, such as Ultimate Fighting Championship, ONE Championship, MotoGP, BMX, motocross, Motorcycle speedway, skateboarding, snowboarding, and the Monster Energy NASCAR Cup Series (2017–19).
