Motion Impossible, a privately owned company headquartered in the UK, was founded in 2014 and has an estimated 30 employees. The company specializes in manufacturing and designing robotic dolly systems, which are utilized for movies and sound recording.
Motion Impossible unveiled a new brand and company structure on August 27, 2026, alongside two new products, V-Con Max and COMMANDER, ahead of IBC 2026 in Amsterdam. These announcements mark a broader shift for the Bristol-based company, which began over a decade ago focusing on moving stabilised cameras. Previously, on June 23, its AGITO system was highlighted for its use with Metallica, demonstrating how subtlety was key when introducing the robot to the heavy-metal band. This followed news from May 21, when AGITO played a role in James Cameron’s new immersive 3D concert film for Billie Eilish, with AGITO Pilot Alex Harrison noting that confetti in the rushes "genuinely felt like it was flying into your face."
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