Motion Impossible, a privately owned company headquartered in the UK, was founded in 2014 and has an estimated 30 employees. The company specializes in manufacturing and designing robotic dolly systems, which are utilized for movies and sound recording.
On April 8, 2026, Motion Impossible published insights regarding the ongoing evolution of live sports production, observing how the industry balances creative coverage with established broadcast workflows and engineering constraints, a theme prominent at Sports Innovation 2026. Previously, on March 19, the company explored the complexities of filming stadium shows and artists during touring, in an article titled "The Robot That Learned to Tour." Earlier, on March 9, Motion Impossible announced its participation at SMPTE VIBE, where it would detail how its Emmy® Award-winning AGITO system captured "Harry Styles: One Night in Manchester," filmed live before 20,500 fans and streamed globally on Netflix. This followed the company's January 26 announcement that it would demonstrate "a more open, joined-up approach to camera movement" at BSC Expo 2026. Just prior, on January 21, Vislink confirmed it would join Motion Impossible at Stand F2 during BSC Expo 2026 to showcase its transmission and control solution integrated with the Motion Impossible Agito dolly.
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