Motion Impossible, a privately owned company headquartered in the UK, was founded in 2014 and has an estimated 30 employees. The company specializes in manufacturing and designing robotic dolly systems, which are utilized for movies and sound recording.

Revenue

Founded

2014

Headcount

21

Headquarters

United Kingdom

Primary Segment

Movies and Sound Recording

Ownership

Privately Owned

News Summary:

On August 11, 2026, Motion Impossible discussed how small manufacturers manage increasing operational complexity, noting that spreadsheets eventually become unreliable for control, leading to risks from overlooked details and outdated information. Previously, on June 23, 2026, the company highlighted its AGITO robot's use in filming Metallica, where subtlety was key despite the band's characteristic pyrotechnics. This followed news from May 21, 2026, when AGITO Pilot Alex Harrison recounted working on James Cameron's immersive 3D concert film for Billie Eilish, where its camera systems created such a realistic effect that confetti appeared to fly into viewers' faces. Earlier, on April 8, 2026, at Sports Innovation 2026, the company explored the evolution of live sports production, focusing on balancing creative coverage with established broadcast workflows and engineering constraints. On March 19, 2026, Motion Impossible addressed the challenges of touring, detailing how robots assist in filming, framing, and lighting artists during demanding stadium shows.
Subscribe for full access to Motion Impossible's products in full detail
Subscribe for full access to Motion Impossible's revenue in full detail