Motion Impossible, a privately owned company headquartered in the UK, was founded in 2014 and has an estimated 30 employees. The company specializes in manufacturing and designing robotic dolly systems, which are utilized for movies and sound recording.
On June 23, 2026, Motion Impossible's AGITO system was utilized to capture Metallica performances, demonstrating its capacity for subtle camera work even with a heavy-metal band known for pyrotechnics. Previously, on May 21, 2026, AGITO Pilot Alex Harrison detailed the system's role in James Cameron’s new immersive 3D concert film for Billie Eilish, noting its effectiveness in creating a realistic confetti effect where it "genuinely felt like the confetti was flying into your face." Earlier, on April 8, 2026, Sports Innovation 2026 highlighted the evolving nature of live sports production, emphasizing the balance between creative coverage and existing broadcast workflows. This followed discussions on March 19, 2026, regarding how robotics facilitate the complex filming of touring stadium shows. Earlier that month, on March 9, 2026, Motion Impossible announced its plans to present at SMPTE VIBE, showcasing how its Emmy® Award-winning AGITO system captured "Harry Styles: One Night in Manchester," filmed live and streamed globally on Netflix.
Subscribe for full access to Motion Impossible's products in full detail
Subscribe for full access to Motion Impossible's revenue in full detail
Subscribe for full access to Motion Impossible's products in full detail 
