MyTraffic, a privately owned company based in France, was founded in 2016 and employs approximately 130 individuals. Its main product is software development. The company provides precise, real-time information on physical locations in Europe. Its platform transforms data into insights regarding footfall, vehicle flow, and visitor profiling, while ensuring GDPR compliance. It serves over 600 companies across sectors such as Retail, Real Estate, Consulting, Cities, Consumer Goods, and Advertising. The company supports businesses in expanding operations, increasing asset performance, optimizing marketing, and benchmarking against competitors. MyTraffic has secured €40 Million in funding from Alven and Axa Venture Partners.
