n11, a privately owned company headquartered in Turkey, specializes in software development. The company employs approximately 750 individuals and operates as a Turkish marketplace.
n11 utilizes Adjust for raw data attribution windows and fraud prevention to analyze the customer journey from acquisition through to retention, as of January 19, 2026. This follows the e-commerce platform's cancellation of a 1000 TL coupon campaign on December 24, 2025. The campaign, which promised discounts for users who downloaded the n11 mobile application and followed D'S Damat on December 9, 2025, resulted in thousands of users receiving coupons and placing orders, which n11 subsequently canceled, citing a "price error." Previously, on November 4, 2025, n11 adopted Oracle Exadata Cloud@Customer to enhance its agility. Established in partnership with Doğuş Group and SK Group, n11 operates as an online shopping site in Turkey, connecting over 270,000 registered business partners with 23 million registered online shoppers.
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