Navico Group, also known as ASG, is a dedicated division of the Brunswick Corporation (NYSE: BC) operating with headquarters in Egersund, Norway, and significant operations in the United States. Founded in 2003, the company, which came into being following the strategic merger of the legacy Navico company with Brunswick’s Advanced Systems Group in 2022, reported $5.1M in revenue as of 2023 with an estimated 50 employees. It provides comprehensive "bow-to-stern" solutions for the recreational and commercial marine, RV, and specialty vehicle markets, encompassing navigation, sonar, radar, power management, and digital control. Its portfolio includes brands such as Lowrance, Simrad, B&G, C-MAP, and Mastervolt, delivering technologies that enhance the on-water and off-road experience through seamless connectivity and automation.

Revenue

Founded

2003

Headcount

46

Headquarters

United States

Primary Segment

Other

Ownership

Privately Owned

News Summary:

Navico Group recently outlined cost-cutting measures, which coincided with a 4.2% one-day share gain for parent company Brunswick Corporation on June 25, 2026. These developments followed Brunswick Corporation's announcements of operational updates at Navico Group's Lowell, Michigan, facility. On June 23, Navico Group stated these changes aim to reduce fixed costs and improve efficiency. Earlier, on June 22, Brunswick detailed these updates, which involve expanding insourcing, utilizing select outside partners, and fostering closer collaboration with other Brunswick divisions to support long-term U.S. manufacturing. Also on June 22, marine distributor Land 'N' Sea, a division of Brunswick, announced its plan to relocate its West Michigan operations from Wyoming to Lowell, Michigan, as part of a broader strategy to maximize resources and cut costs. Separately, on June 23, B&G, a brand within Navico Group, marked 70 years of pioneering innovation in marine electronics, having been founded in 1956.
Advanced Systems Group offers 2 products in the media tech and pro AV industries. Advanced Systems Group's product portfolio comprises of broadcast professional services and pro AV services.
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Advanced Systems Group's revenues were less than $10M in 2023. Caretta Research has split Advanced Systems Group's revenue into 3 different product categories, the largest of which is pro AV systems integration. For full access to Advanced Systems Group's revenue breakdown subscribe to Caretta Portal.
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Advanced Systems Group has suppliers like Harrison Audio.