Navico Group, also known as ASG, is a dedicated division of the Brunswick Corporation (NYSE: BC) operating with headquarters in Egersund, Norway, and significant operations in the United States. Founded in 2003, the company, which came into being following the strategic merger of the legacy Navico company with Brunswick’s Advanced Systems Group in 2022, reported $5.1M in revenue as of 2023 with an estimated 50 employees. It provides comprehensive "bow-to-stern" solutions for the recreational and commercial marine, RV, and specialty vehicle markets, encompassing navigation, sonar, radar, power management, and digital control. Its portfolio includes brands such as Lowrance, Simrad, B&G, C-MAP, and Mastervolt, delivering technologies that enhance the on-water and off-road experience through seamless connectivity and automation.
Navico Group's B&G brand unveiled its Zeus® SRX chartplotter on February 16, 2026, which Yasser Nafei, President Electronic Solutions for Navico Group, stated was designed for high performance and seamless integration. Previously, on February 11, Lowrance, a brand known for fishing electronics, received a 2026 Discover Boating Miami International Boat Show Innovation Award for its ActiveTarget 2 XL live sonar system in the consumer electronics category. This award was presented during the Miami International Boat Show, which commenced on February 12 across four venues, featuring numerous new product announcements. Earlier, on February 10, Simrad Marine Electronics, marking its 80th anniversary, debuted its NSO® 4 chartplotter, powered by the NEON™ Operating System.
Advanced Systems Group offers 2 products in the media tech and pro AV industries. Advanced Systems Group's product portfolio comprises of broadcast professional services and pro AV services.
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Advanced Systems Group's revenues were less than $10M in 2023. Caretta Research has split Advanced Systems Group's revenue into 3 different product categories, the largest of which is pro AV systems integration. For full access to Advanced Systems Group's revenue breakdown subscribe to Caretta Portal.
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