Navico Group, also known as ASG, is a privately owned company headquartered in the United States. Founded in 2003, the company operates with approximately 50 employees. Functioning as a dedicated division of the Brunswick Corporation (NYSE: BC) following the merger of the legacy Navico company with Brunswick’s Advanced Systems Group in 2022, Navico Group provides comprehensive "bow-to-stern" solutions for the recreational and commercial marine, RV, and specialty vehicle markets. Though primarily headquartered in Egersund, Norway, with significant operations in the United States, its portfolio includes brands such as Lowrance, Simrad, B&G, C-MAP, and Mastervolt. The company specializes in marine electronics and integrated systems, encompassing navigation, sonar, radar, power management, and digital control, which facilitate seamless connectivity and automation for the on-water and off-road experience.
Navico Group announced a strategic partnership with Elettromedia, the multinational group behind the Audison and Hertz audio brands, on September 14, 2026, aiming to create more seamless and connected onboard experiences for boaters globally. This followed news from August 18, 2026, when parent company Brunswick Corporation detailed its reliance on advanced technology, including AI navigation and autonomous docking, to address stalling boat sales and generate new revenue streams by simplifying vessel maneuvering. Earlier, on August 12, Navico completed a major project to establish a global B2C ecommerce solution, allowing the marine electronics manufacturer to sell directly to consumers. These developments succeeded operational updates announced on July 14, 2026, at Navico Group's Lowell, Michigan facility, which intended to reduce fixed costs, improve efficiency, and support Brunswick’s long-term U.S. manufacturing and growth.
Advanced Systems Group offers 2 products in the media tech and pro AV industries. Advanced Systems Group's product portfolio comprises of broadcast professional services and pro AV services.
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Advanced Systems Group's revenues were less than $10M in 2023. Caretta Research has split Advanced Systems Group's revenue into 3 different product categories, the largest of which is pro AV systems integration. For full access to Advanced Systems Group's revenue breakdown subscribe to Caretta Portal.
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