Navico Group, also known as ASG, is a dedicated division of the Brunswick Corporation (NYSE: BC) operating with headquarters in Egersund, Norway, and significant operations in the United States. Founded in 2003, the company, which came into being following the strategic merger of the legacy Navico company with Brunswick’s Advanced Systems Group in 2022, reported $5.1M in revenue as of 2023 with an estimated 50 employees. It provides comprehensive "bow-to-stern" solutions for the recreational and commercial marine, RV, and specialty vehicle markets, encompassing navigation, sonar, radar, power management, and digital control. Its portfolio includes brands such as Lowrance, Simrad, B&G, C-MAP, and Mastervolt, delivering technologies that enhance the on-water and off-road experience through seamless connectivity and automation.
Navico Group's B&G brand marked its 70th anniversary on April 16, 2026, commemorating its establishment in 1956 and its contributions to modern sailing technology. Yasser Nafei, President Electronic Solutions for Navico Group, noted the occasion reflects the brand's passion and innovation. Previously, on April 6, details emerged regarding C-MAP marine chart system costs and subscription pricing, which vary based on hardware, region, and features for both physical chart cards and mobile app options. Earlier, on February 16, B&G introduced the new Zeus SRX chartplotter, designed for high performance, sleek design, and seamless integration, as stated by Nafei.
Advanced Systems Group offers 2 products in the media tech and pro AV industries. Advanced Systems Group's product portfolio comprises of broadcast professional services and pro AV services.
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Advanced Systems Group's revenues were less than $10M in 2023. Caretta Research has split Advanced Systems Group's revenue into 3 different product categories, the largest of which is pro AV systems integration. For full access to Advanced Systems Group's revenue breakdown subscribe to Caretta Portal.
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