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Neo Sports
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Founded
2006
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India
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Privately Owned
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Jun
8th
2025
18:30
Events, Sports Rights Updates
'Realised cricket was the most under-monetised property': How Harish Thawani and the 90s boom revolutionised Indian cricket broadcasting
Founder of The Indus Club and formerly of Neo Sports Network, Harish Thawani offered a fascinating look into the genesis of India’s sports broadcasting industry in the latest episode of Bombay Sport Exchange (BSE). A pioneer in the field, Thawani shared how Indian cricket transformed into a monetisable behemoth, starting with a bold move during the 1992 Cricket World Cup.
The Times of India
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