New Jersey Devils, a privately owned entity headquartered in the US, was founded in 1982 and employs approximately 370 individuals. The company operates in the spectator sports industry and is identified as a tier 1 media tech buyer. Functioning as a professional hockey team, it is a member of the National Hockey League (NHL).
The New Jersey Devils recently expanded their longstanding partnership with Prudential Financial Inc. on October 2, 2026, designating Prudential as the club's first-ever away jersey patch partner. Additionally, PGIM, Prudential’s $1.5 trillion global asset management business, joined as the team's away helmet decal partner. Previously, on September 30, 2026, forwards Nico Hischier and Jesper Bratt were recognized for their long tenure and growth with the Devils since their teenage years. That same day, Amadeus Lombardi, 23, prepared for his emotional NHL debut against the Philadelphia Flyers, describing the moment as surreal for him and his family. Earlier, on September 29, 2026, new general manager Sunny Mehta faced questions regarding the team's goaltending, which was identified as a primary concern, alongside inquiries about offensive additions and potential roster changes involving Simon Nemec.
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New Jersey Devils offers 4 products in the media and telecoms services and sports industries. New Jersey Devils's product portfolio comprises of media and TV services and sports tickets, merchandise and sponsorship.
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