Privately owned News24 South Africa, headquartered in South Africa, was founded in 1998 and operates with approximately 70 employees. The company specializes in Broadcast Media Production and Distribution, functioning as a South African based news organisation.
On February 2, 2026, News24 enhanced its audience engagement by leveraging AI-driven audience personas, aiming to improve relevance and deepen its understanding of readership beyond mere pageviews. This follows an earlier report on January 28, 2026, which highlighted News24's investigation into misinformation, specifically its tracing of hundreds of fake news stories targeting South Africa back to a small marketing company in northern India last November. The outlet's findings underscored concerns within the information economy where low-cost misinformation, fabricated stories, and AI-generated news can shape public perception.
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