NielsenIQ (NIQ), a privately owned information services company founded in 1923, provides consumer research, primarily focused on fast-moving consumer goods (FMCG) and commerce. Headquartered in the US, the company employs approximately 19,190 people.
NielsenIQ launched its Product Insights (NPI) solution in Canada on an unspecified date, providing retailers, manufacturers, and innovators with access to consumer preferences and product attributes. This launch aimed to help companies adapt to changing consumer demand. Separately, NielsenIQ partnered with Environics Analytics, integrating three tools—NIQ Precision Areas, Geo Audience, and Geo Lift—into Environics Analytics' marketing analytics platform. This collaboration offers CPG brands and retailers enhanced capabilities for planning, targeting, and measurement at a granular level. Furthermore, a NielsenIQ report on South Africa's retail economy, covering the first half of 2025, indicated a 7.4% increase in value and a 7.2% increase in units of fast-moving consumer goods (FMCG) spending, totaling R324.4 billion. The report also noted that consumers remained cost-conscious.
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