NielsenIQ, also known as NIQ, is a privately owned company headquartered in the US, founded in 1923 with approximately 19,190 employees. Providing information services, the company functions as a consumer research provider, specializing in fast-moving consumer goods (FMCG) and commerce.
On August 21, 2026, NielsenIQ (NIQ) released new findings indicating that 58% of consumers prioritize their needs over whether a product is a national brand or private label, as fast-moving consumer goods (FMCG) prices globally rose 26% between 2021 and 2025. This research positions private labels as credible competitors across value, mainstream, and premium segments. Also on August 21, GfK's Consumer Confidence Index increased three points to -14 in August, reaching its highest level in two years. Previously, on August 20, NielsenIQ reported that total Till sales at UK major supermarkets grew 3.1% in the four weeks ending August 8, 2026, a slight decrease from the 4.4% recorded in the prior four weeks following the end of the FIFA World Cup and the start of summer holidays. On the same day, NielsenIQ named the winners of its ninth annual Design Impact Awards, recognizing eight package redesigns that achieved a 4% average volume lift by enhancing shopper experiences and commercial performance. Earlier on August 20, the gfknewron Consumer Sweden report offered insights into how consumers researched, compared, and purchased products in the Tech & Durables market in Sweden during Q4 2025.
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