NielsenIQ, also known as NIQ, is a privately owned company headquartered in the US, founded in 1923 with approximately 19,190 employees. Providing information services, the company functions as a consumer research provider, specializing in fast-moving consumer goods (FMCG) and commerce.
On April 4, 2026, a study prepared by NielsenIQ (NIQ) in collaboration with Kearney revealed that artificial intelligence (AI) is fundamentally transforming innovation and operational strategies across Turkiye’s fast-moving consumer goods (FMCG) industry. According to Didem Şekerel Erdoğan, NIQ Türkiye General Manager and NIQ E-Commerce Regional Vice President, key findings show 74 percent of consumers use AI in their shopping journey, with 54 percent using it during research processes and 20 percent relying directly on AI for shopping. Previously, on April 2, MRI-Simmons expanded its relationship with TransUnion (NYSE: TRU) to provide advertisers, agencies, and publishers broader access to premium research-driven audience segments through the TruAudience® Data Marketplace, enabling marketers to leverage thousands of syndicated audience segments modeled using insights derived from MRI-Simmons’ consumer research.
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