NielsenIQ, also known as NIQ, is a privately owned company headquartered in the US, founded in 1923 with approximately 19,190 employees. Providing information services, the company functions as a consumer research provider, specializing in fast-moving consumer goods (FMCG) and commerce.
NielsenIQ reported on May 1, 2026, that total till sales at UK supermarkets declined 0.2% in the four weeks to April 18, following a 15.4% surge over the Easter bank holiday. On the same day, the company released insights on the Asian American consumer segment, noting that their purchasing behavior is influenced by factors like immigration, cultural continuity, and a precise definition of value, rather than growth alone ensuring CPG success. Earlier on May 1, NielsenIQ data indicated Brazil’s book retail sector opened 2026 with strong momentum, posting a 16.2% increase in volume and a 14.5% rise in revenue for the first quarter. Previously, on April 30, NielsenIQ and Ulta Beauty announced a strategic data-sharing collaboration, with Ulta Beauty contributing sales data to NIQ’s forthcoming Full View of Beauty channel to enhance omnichannel measurement in the U.S. beauty marketplace. Also on April 30, NielsenIQ published insights on the evolving role of physical retail in the pet care industry, projecting a shift towards responsibility by 2030 and highlighting valuable shoppers as omnichannel by design.
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