News Summary:
On August 7, 2026, NielsenIQ (NIQ) named Purina as the first publicly announced client in its ConnectAI Charter Program, a collaborative initiative designed to integrate consumer intelligence directly into enterprise AI workflows. The program initially launched with five global organizations across personal care, pet care, beauty, and beverages. Earlier on August 7, NIQ released its report, "The Commerce Revolution: Where East Meets West," indicating that commerce models pioneered in China—including live, social, and quick commerce—are increasingly influencing how global consumers discover, shop, and engage with brands. This followed NIQ's launch on August 6 of its new EU5 FMCG Inflation Barometer, which tracks inflation across the UK, France, Germany, Italy, and Spain, aiming to help retailers, manufacturers, and media understand inflation's evolution and shopper responses in Europe’s largest grocery markets.
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