NielsenIQ, also known as NIQ, is a privately owned company headquartered in the US, founded in 1923 with approximately 19,190 employees. Providing information services, the company functions as a consumer research provider, specializing in fast-moving consumer goods (FMCG) and commerce.
On June 26, 2026, NIQ presented new analysis at The Consumer Goods Forum (CGF) Global Summit, revealing that nearly one in three consumers in Western markets now purchase products first discovered on social platforms. The analysis indicates that artificial intelligence (AI) and emerging commerce models are accelerating a shift toward discovery-led commerce. On June 25, 2026, Ulta Beauty partnered with NielsenIQ to launch a new consumer study titled “Smart Beauty: AI Personalization & the Gen Alpha Client.” This report explores how Gen Alpha uses AI personalization and omnichannel shopping to discover and purchase beauty products, examining their balance between digital discovery and physical retail experiences. Earlier on June 25, 2026, NielsenIQ announced a strategic collaboration with Seek, the builder of Insight Cloud. This partnership integrates NIQ’s Expanded Omnishopper data into Insight Cloud, introducing new analytics applications that provide CPG brands with visibility into shopper behavior to support cross-sell analysis, loyalty insights, and smarter growth strategies.
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