NielsenIQ, also known as NIQ, is a privately owned company headquartered in the US, founded in 1923 with approximately 19,190 employees. Providing information services, the company functions as a consumer research provider, specializing in fast-moving consumer goods (FMCG) and commerce.

Revenue

Founded

1923

Headcount

19,187

Headquarters

US

Primary Segment

Information Services

Ownership

Privately Owned

News Summary:

On February 20, 2026, the GfK E-Bike Monitor 2025 provided insights into the rapidly changing (E-)Bike Market. Earlier on the same day, a new map was introduced, illustrating how location in France impacts online supermarket prices, revealing areas where costs are higher or lower than the average. Also on February 20, Karl Chessell, Director – Hospitality Operators and Food EMEA at NIQ, reported flat sales for the hospitality sector in January, following the Christmas period. Previously, on February 19, NielsenIQ findings, shared by FMI, indicated that wealthier shoppers are driving grocery spending, with higher-income individuals purchasing fresh foods, while those with less money direct their spending toward shelf-stable products, reflecting an increasing bifurcation of the economy. This followed the release of the latest Night Time Economy Market Monitor, a quarterly survey from the Night Time Industries Association and NIQ powered by CGA intelligence, which outlined key takeaways on the state of the hospitality and night-time economy for 2026.
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