News Summary:
Waterloo Media’s legacy AAA brand, "93.3 KGSR HD2," relaunched as "Radio Austin" on August 23, 2026, moving to 103.5 KBPA-HD3 Austin as Waterloo Media prepared to close on its sale of 93.3 KGSR Cedar Park/Austin TX to Norsan Media. Previously, on July 22, Norsan Media appointed an executive who previously served as a division Vice President of Sales for Multicultural at iHeartMedia until April, as its Vice President of Sales and Operations for the Florida Market. Earlier, on June 19, Zeno Media partnered with Norsan Media to provide audio streaming technology across Norsan’s portfolio, which includes over 50 radio signals, television stations, digital platforms, print publications, and cultural events serving Hispanic communities. This followed Waterloo Media’s announcement on June 18 that it would relocate its Rhythmic Throwbacks "Vibe 93.3" brand to 97.1 K246BD Austin/107.1 KLZT Bastrop on June 26, replacing Bilingual AC "Latino 97.1," a move prompted by the filing of the sale of 93.3 KGSR Cedar Park/Austin TX to Norsan Media. On June 17, Norsan Media, led by Norberto Sanchez, filed a $3.5 million deal to acquire classic hip-hop "Vibe 93.3" KGSR from Sinclair Telecable, a transaction that included a $500,000 promissory note but excluded the KGSR call letters and associated intellectual property.
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