Norsk Rikstoto, a privately owned organization headquartered in Norway, was founded in 1982 and employs approximately 120 individuals. The organization reported $38.9M in revenue as of 2023, functioning as a tier 2 media tech buyer. It specializes in supervising betting on animal racing and operates the television channel Rikstoto Direkte, which provides media and TV services.
Norway’s state-controlled betting operator Norsk Rikstoto is under scrutiny by the Norwegian Gambling Authority (Lotteritilsynet) following a major system failure on May 2, 2026. The incident allowed over 23,000 players to place bets without payment, a situation first reported by Trav- og Galopp-Nytt (TGN), which could result in multi-million losses for the operator. Previously, on March 6, 2026, Lotteritilsynet warned Norsk Rikstoto that it could face daily fines if it did not correct several responsible gambling violations. This warning followed a regulatory inspection conducted between October 6 and December 10, 2025, which assessed the operator's compliance with Norway’s Gambling Act and Gambling Regulation.
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Norsk Rikstoto offers products in the media and telecoms services industry. Norsk Rikstoto's product portfolio comprises of search, social, and retail media.
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Norsk Rikstoto's revenues were less than $50M in 2023. All the revenue comes from search, display and digital publishing.
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