North Melbourne Football Club, a privately owned entity headquartered in Australia, was founded in 1869 and employs approximately 170 individuals. The club reported $78.3M in revenue as of 2023, functioning as a tier 1 media tech buyer. The company's operations center on its status as a professional Australian rules football club, with its primary product offering involving media and TV services.
On July 9, 2026, North Melbourne coach Alastair Clarkson described the club's rare Friday night primetime clash against Collingwood at Marvel Stadium as a dress rehearsal for its finals aspirations. The 11th-placed Kangaroos, playing in the slot for the first time since 2019, aimed to continue their climb up the ladder against the ninth-placed Magpies. Previously, on July 8, the club held its annual father-son day at Arden St, hosting sons of 11 past players, including those from the Petrie, Harvey, and Firrito families, whose careers spanned from the 1980s to the 2010s. This followed the release of the AFL R18 gameday guide on July 6, which informed members that the Collingwood game was one of two member replacement games in 2026, offering general admission access. Earlier, on July 5, North Melbourne fell to Port Adelaide by 21 points (10.13 (73) to 7.10 (52)) at Adelaide Oval in the AFL R17 match, a game marked by a high free-kick count. In the VFL R14 match on June 27, Zac Banch secured a comeback victory for North Melbourne against Essendon, kicking the winning goal in the final moments as the Roos overcame a 21-point fourth-quarter deficit.
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North Melbourne Football Club offers 4 products in the media and telecoms services and sports industries. North Melbourne Football Club's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.
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North Melbourne Football Club's revenues were less than $25M in 2024. Caretta Research has split North Melbourne Football Club's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to North Melbourne Football Club's revenue breakdown subscribe to Caretta Portal.
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