North Melbourne Football Club, a privately owned entity headquartered in Australia, was founded in 1869 and employs approximately 170 individuals. The club reported $78.3M in revenue as of 2023, functioning as a tier 1 media tech buyer. The company's operations center on its status as a professional Australian rules football club, with its primary product offering involving media and TV services.
On April 24, 2026, North Melbourne honored Anzac Day, reflecting on those who served the country and made the ultimate sacrifice. The previous day, the club remembered Morris 'Mo' Shapir, one of seven North players who lost their lives in WW2 despite playing only three games, with club archivist Barbara Cullen OAM sharing his story. Also on April 23, North Melbourne named its extended squad for the upcoming Anzac Round clash against Greater Western Sydney in Canberra. Tristan Xerri returned to the squad after serving a three-game suspension for serious misconduct, joined by Finn O'Sullivan, who recovered from a fractured jaw, as well as Jacob Konstanty and Toby Pink. This followed news on April 18 concerning Luke Parker's recruitment, detailing how coach Alastair Clarkson first mentioned Parker in a May 2024 press conference before arranging a Zoom call to outline his vision for the club and Parker's role.
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North Melbourne Football Club offers 4 products in the sports and media and telecoms services industries. North Melbourne Football Club's product portfolio comprises of search, social, and retail media and sports tickets, merchandise and sponsorship.
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North Melbourne Football Club's revenues were less than $25M in 2023. Caretta Research has split North Melbourne Football Club's revenue into 4 different product categories, the largest of which is search, display and digital publishing. For full access to North Melbourne Football Club's revenue breakdown subscribe to Caretta Portal.
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