NowSignage, a privately owned UK-based company founded in 2016, develops and provides cloud-based digital signage software. As of 2023, the company employs approximately 10 people and its primary offering is software enabling the control and distribution of content across various locations.
On September 15, 2025, NowSignage announced plans to expand its presence in Saudi Arabia to meet the growing demand for digital signage in retail, quick-service restaurants, transportation, and entertainment sectors. From October 13-17, 2025, NowSignage will attend Gitex Global 2025 in Dubai. On September 19, 2025, NowSignage released several statements emphasizing the importance of targeted communication in today's crowded media landscape. These statements highlighted the need for businesses to tailor their messaging to reach specific audiences effectively, contrasting this approach with the limitations of broadcasting generic messages. The company noted that weather significantly influences daily decisions and presents a powerful cue for communication.
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