Objective Media Group, a privately owned company based in the UK and part of All3Media, was founded in 1991 and operates with approximately 90 employees. The company specializes in broadcast media production and distribution, operating under the brands Betty TV, Main Event Media, Objective Fiction, OMG America, 141 Productions, OMG Scotland, Purple, Triple Brew Media, and Tannadice Pictures.
Objective Media Group's *Celebs Go Dating* returned to E4 for its 15th series on January 20, 2026. Previously, on December 2, 2025, its subsidiary Purple Productions secured two RTS North West Awards, with *Doorbell Detectives* recognized as Best Daytime Programme and *Meal Deals: Behind the Bargain* as Best Factual Entertainment Programme. Earlier, on July 28, 2025, ITV commissioned a fifth season of the daytime gameshow *Lingo*, which will include a celebrity version set to air in 2026. Objective Entertainment, a part of Objective Media Group, produces *Lingo*, with the upcoming season consisting of 29x60’ episodes, a Soccer Aid special, and a 10x30’ celebrity edition.
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