Objective Media Group, a privately owned company based in the UK and part of All3Media, was founded in 1991 and operates with approximately 90 employees. The company specializes in broadcast media production and distribution, operating under the brands Betty TV, Main Event Media, Objective Fiction, OMG America, 141 Productions, OMG Scotland, Purple, Triple Brew Media, and Tannadice Pictures.
On June 9, 2026, Broadcaster 5 commissioned "Philippa Gregory’s Six Queens," a six-part historical documentary series co-produced by Coming Up Roses, a part of All3Media’s Objective Media Group, and WPP Media Motion Entertainment. This follows the May 7, 2026, announcement that Layla Smith stepped down as chief executive of Objective Media Group after more than a decade in the role, having joined the All3Media production group in 2015. Earlier, on January 20, 2026, "Celebs Go Dating" returned to E4 for its 15th series. Previously, on December 2, 2025, Purple Productions, a division of Objective Media Group, received two RTS North West Awards, with "Doorbell Detectives" winning Best Daytime Programme and "Meal Deals: Behind the Bargain" securing Best Factual Entertainment Programme.
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