Ogilvy

Ogilvy

http://www.ogilvy.com
https://www.linkedin.com/company/ogilvy/

Ogilvy is a publicly owned global advertising and public relations agency headquartered in New York City. It was founded in London in 1850 and merged with a New York City agency in 1964. The company is now part of the WPP Group and employs over 12,300 people worldwide. Ogilvy offers a range of services, including growth and innovation, advertising and branding, public relations, health, and strategy consulting through its division Ogilvy Consulting.

Revenue

Founded

1948

Headcount

12,296

Headquarters

US

Primary Segment

Advertising Services

Ownership

Publicly Owned

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Dec

10th

2024

07:52

82.5 bags Indian Craft Brewery mandate

82.5 Communications, part of the Ogilvy Group, has won the launch campaign mandate for Indian Craft Brewery (ICB), Bangalore’s newest microbrewery. As part of the mandate, 82.5 Communications will handle the creative duties for the launch of ICB across digital, radio, and Out-Of-Home (OOH).

Dec

9th

2024

18:30

Partnerships and Alliances

82.5 Communications Brews a Bold Partnership with Indian Craft Brewery

Bengaluru : 82.5 Communications, part of the Ogilvy Group, has won the launch campaign mandate for Indian Craft Brewery (ICB), Bangalore’s newest microbrewery, the two companies announced today. As part of the mandate, 82.5 Communications will handle the creative duties for the launch of ICB across digital, radio, and Out-Of-Home (OOH).

Dec

2nd

2024

03:20

Management Changes

Publicis Media Malaysia appoints Kristin Ong as CEO

Publicis Media Malaysia has appointed Kristine Ong (pictured) as CEO, effective 2 January 2025. Ong will report directly to Ian Loon, chief transformation officer and CEO of media & digital at Publicis Groupe Singapore/Southeast Asia. Ong, a veteran with over 30 years in Malaysia's media and business sectors, has held key positions at various entities including Initiative, Starcom Worldwide, Leo Burnett and Ogilvy & Mather.

Marketing-Interactive

Dec

1st

2024

18:30

Beyond Black Friday and Cyber Monday: How to SUPERcharge Your Value Perception in a Price-Obsessed World

Discounts. Free shipping. Flash sales. In today’s hyper-competitive market, it feels like every brand is screaming for attention, wielding price as their primary weapon. Some even fall into the trap of FREE. But while these tactics might deliver a short-term sales bump, they’re a losing strategy in the long run --training customers to expect constant deals, eroding profit margins, and ultimately diminishing the perceived value of your brand.

Nov

26th

2024

05:31

Management Changes

Unilever's Ramya Venkat joins Abbott as Director - Integrated Marketing

Ramya Venkat started her career at Ogilvy & Mather as an account supervisor and went on to work across Johnson& Johnson, and then joined Unilever as...

Nov

23rd

2024

10:41

Management Changes, Artificial Intelligence

Megha Kotian Kataria joins AppLabs.ai in UAE, India sales head role

MUMBAI: Megha Kotian Kataria has joined adtech firm AppLabs.ai as sales head for UAE and India. Kataria holds an MBA in marketing and has over a decade of experience in the digital media adtech industry. Throughout her career, she has worked with a wide range of brands, agencies, and networks across multiple regions, including India, the Asia-Pacific, the United Arab Emirates, and the United States.

IndianTelevision

Nov

10th

2024

18:30

From the Editor's Desk Former Skeptics Can Be Your Best Spokespeople In a series of conversations leading up to the U.S. presidential election, Christopher Graves, a recent Rockefeller Foundation Bellagio resident honoree for behavioral science, global chair of Ogilvy Public Relations, and chair of the PR Council, and Steve Simpson, chief creative officer of Ogilvy & Mather North America, dissect and debate the candidates’ communications and marketing strategies and techniques.

Oct

29th

2024

19:50

Partnerships and Alliances

JANA EDISONGA for R+V Versicherung

JANA EDISONGA for R+V Versicherung Ogilvy Group Germany has secured the account of R+V Insurance and presents the first joint pension and healthcare planning campaign – one of the largest in recent years. EDISONGA photographed the campaign during the film production, capturing moments full of emotion and adventure while granting insights into essential slice-of-life narratives. Created in collaboration with Bakery Films, campaign locations included the impressive landscapes of...

Oct

29th

2024

18:30

Loyalty in the Age of the Emotional Consumer

The old adage "loyalty is earned" has a whole new meaning in today's dynamic marketplace. The days of simply throwing discounts and rewards at customers are long gone. Today's discerning consumer craves connection. They want brands that resonate with their values, aspirations, and individual definitions of progress.

Oct

28th

2024

01:50

Management Changes

Mitali Srivastava Hough bids farewell to McCann Worldgroup – adobo Magazine

Sponsor MUMBAI, INDIA — Mitali Srivastava Hough has bid farewell to McCann Worldgroup, stepping down from her role as Senior VP and Head of Planning for the Mumbai office. With over 25 years of experience, Mitali has worked with leading agencies like DDB Mudra, Ogilvy & Mather, Famous Innovations, and TBWA India.

Oct

27th

2024

18:30

Ogilvy Celebrates World Mental Health Day with 10 Days of Global Activations

In a groundbreaking initiative leading up to World Mental Health Day 2024, Ogilvy's Global Inclusion team orchestrated a comprehensive 10-day list of innovative programming designed to promote mental wellness, build connection, and celebrate inclusion across its global network.

Oct

25th

2024

06:19

Management Changes

Mitali Srivastava Hough Departs McCann Worldgroup to Explore New Opportunities

Mumbai, 25th October: Mitali Srivastava Hough has bid farewell to McCann Worldgroup, stepping down from her role as Senior VP and Head of Planning for the Mumbai office. With over 25 years of experience, Hough has worked with leading agencies like DDB Mudra, Ogilvy & Mather, Famous Innovations, and TBWA India.

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