Ogilvy South Africa, a privately owned company headquartered in South Africa and part of the Ogilvy network, traces its origins to a small agency founded in Cape Town in 1976 by Bob Rightford, Brian Searle-Tripp, and Roger Makin, which merged with Ogilvy in 1984. The company employs approximately 630 individuals. The agency operates beyond traditional advertising services, focusing on building and transforming brands. During the 1990s, it operated under the leadership of Robyn Putter, who later became the global creative head of WPP. Ogilvy South Africa has developed campaigns for clients including KFC, VW, SAB, BP, DStv, and Mondelez, with a focus on making brands impactful.
