Oklahoma State University Athletics, a non-profit organization headquartered in the US, was founded in 1890. It operates with approximately 180 employees and reported $123.3M in revenue as of 2023. The organization functions as a tier 1 media tech buyer. Specializing in media and TV services, it provides the official athletics website for the Oklahoma State University Cowboys and Cowgirls, which represent the university's basketball teams.
Oklahoma State athletics partnered with Osage Nation on June 23, 2026, for an agreement that will include an Osage jersey patch on the uniforms of all OSU teams for the 2026-27 school year. Previously, on June 22, Oklahoma State women's basketball strengthened its frontcourt with the addition of Slovenian standout Mojca Jelenc. The same day, Oklahoma State Softball signed left-handed pitcher Delainey Everett, who brings three years of SEC experience. Earlier, on June 18, Oklahoma State announced its men's basketball team will host Saint Mary's on December 5, 2026, as part of its 2026-27 nonconference schedule, marking the first meeting between the programs in 30 years. This followed the June 17 announcement that the No. 44 Oklahoma State women's tennis team will head to Raleigh as a two seed for the 2027 ITA Kickoff Weekend.
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Oklahoma State University Athletics offers 3 products in the media and telecoms services and sports industries. Oklahoma State University Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
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Oklahoma State University Athletics's revenues were less than $100M in 2024. Caretta Research has split Oklahoma State University Athletics's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Oklahoma State University Athletics's revenue breakdown subscribe to Caretta Portal.
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