Oklahoma State University Athletics, a non-profit organization headquartered in the United States, was founded in 1890 and employs approximately 180 individuals. Functioning as a tier 1 media tech buyer, its main product is spectator sports. The organization operates the official athletics website for the Oklahoma State University Cowboys and Cowgirls, specifically representing the basketball teams that compete for Oklahoma State University.
Oklahoma State University Athletics announced on October 1, 2026, that its soccer team (5-4-2 overall, 1-2-0 Big 12) is set to play Arizona (3-5-3, 0-1-2) on October 2 in Stillwater. This announcement followed a schedule change on September 30, when the Cowgirls' softball team altered its scrimmage against Seminole State due to incoming weather, instead hosting an Orange vs. Black intrasquad scrimmage. Previously, on September 29, the university's cross country program achieved notable recognition: Billah Jepkirui and Denis Kipngetich swept Big 12 Runner of the Week honors for their performances at the Cowboy Jamboree, marking Jepkirui's third career honor and the 14th for the program. Concurrently, the women's cross country team advanced seven spots to No. 8 in the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) National Coaches' Poll. These developments followed the soccer team's 1-0 defeat to Houston on September 27, which saw the Cowgirls' record move to 5-4-2 overall and 1-2-0 in Big 12 play.
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Oklahoma State University Athletics offers 3 products in the sports and media and telecoms services industries. Oklahoma State University Athletics's product portfolio comprises of media and TV services and sports tickets, merchandise and sponsorship.
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Oklahoma State University Athletics's revenues were less than $100M in 2024. Caretta Research has split Oklahoma State University Athletics's revenue into 3 different product categories, the largest of which is video streaming. For full access to Oklahoma State University Athletics's revenue breakdown subscribe to Caretta Portal.
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