Omnicom Precision Marketing Group, a division of Omnicom Group Inc. (NYSE: OMC), headquartered in the US, employs approximately 4,950 individuals. Its primary offering is advertising services. The group's subsidiaries include Critical Mass, LeapPoint, Credera, Targetbase, RAPP, and TLGG Agency. The company aligns Omnicom’s global digital, data, and CRM capabilities to deliver targeted customer experiences at scale, utilizing a framework of connected data, connected intelligence, and connected experiences. Services provided include data-driven product/service design, technology strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modelling, technical and business consulting, and digital experience design and development.
