Omnicom Precision Marketing Group (OPMG) is a privately owned division of Omnicom Group Inc., employing approximately 4,950 people and headquartered in the United States. OPMG integrates Omnicom's global digital, data, and customer relationship management (CRM) resources to create targeted customer experiences. Its services encompass data-driven product and service design, technology strategy and implementation, CRM and loyalty program development, econometric and attribution modeling, consulting, and digital experience design and development. OPMG's subsidiaries include Targetbase, LeapPoint, RAPP, Credera, Critical Mass, and TLGG Agency.
