Outbrain DSP, also known as Zemanta, is an information technology and services company headquartered in Slovenia, operating as a subsidiary of Outbrain. Founded in 2007, the company employs approximately 30 individuals. The company operates as a multi-channel demand-side platform designed for advertisers to purchase and manage digital advertising campaigns with a focus on achieving user engagement and specific performance outcomes, rather than primarily serving ad impressions. It utilizes artificial intelligence and automation to identify effective ad placements and creatives across display, video, and native advertising formats on the open web, with the objective to optimize advertising spend for measurable results and return on investment. Outbrain DSP serves a range of clients, including major advertising agency holding companies.
