OverTier, a UK-based company founded in 2017 by Bruin Sports Capital and WPP, develops and operates video business systems for direct-to-consumer streaming services. The company, which employs approximately 10 people, provides integrated data analytics, marketing services, and technological platforms aimed at cultivating individual consumer relationships. In 2023, OverTier's revenue was less than $1 million.
OverTier, a joint venture between Bruin Sports Capital and WPP, announced the appointment of Sam Jones as its new Chief Executive Officer on [date]. Jones will oversee the company's operations and lead its expansion plans. In a significant move, OverTier secured the rights to operate the NFL Game Pass in Europe since 2017 and has now expanded its reach to a total of 181 countries. This strategic partnership with the NFL aims to enhance the league's subscription OTT service, replacing Endeavor Streaming's involvement. Additionally, OverTier is exploring a direct-to-consumer business model with DAZN, aiming to provide fans with a more personalized and accessible streaming experience.
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