P4 Group, a privately owned company headquartered in Norway, is wholly owned by the Viaplay Group. Founded in 1993, the company employs approximately 90 individuals. P4 Group specializes in broadcast media production and distribution, operating Norway's largest commercial nationwide radio station, which reaches over 2.3 million weekly listeners. The station is accessible through nationwide DAB networks, digital TV, the internet, and mobile applications. Additionally, P4 Group manages other channels, including P5 Hits, P6 Rock, P7 Klem, P8 Pop, P9 Retro, P10 Country, and NRJ.