Paapi

Paapi, a privately owned company headquartered in the United Kingdom, was founded in 2024 and operates with approximately 10 employees, developing marketer and agency technology. The company specializes in building a privacy-first performance advertising platform designed to help marketers measure and optimize cross-channel ad performance. It addresses challenges in tracking and improving marketing effectiveness due to signal loss by providing detailed insights into cross-channel performance and enabling precise action through targeted advertising. Paapi enables targeted buying through Privacy Enhancing Technologies, including Google’s Privacy Sandbox. Its focus is on cutting inefficiencies, improving cross-channel personalization, and preserving user privacy to deliver outcomes for advertisers and consumers.