Paapi

Paapi is a privately owned UK-based company founded in 2024. Employing approximately 10 people, it develops and provides marketer and agency technology focused on performance advertising. Its platform aims to address challenges in measuring and optimizing cross-channel ad performance within evolving digital privacy regulations. In 2023, the company's revenue was less than $1 million. Paapi's technology utilizes Privacy Enhancing Technologies to facilitate targeted advertising while prioritizing user privacy.