Paapi

Paapi is a privately owned company headquartered in the UK. Founded in 2024, it operates with approximately 10 employees. The company provides a privacy-first performance advertising platform for marketers. This platform measures and optimizes cross-channel ad performance, addressing signal loss in digital privacy by offering detailed insights into cross-channel performance and facilitating targeted advertising. It enables targeted buying through Privacy Enhancing Technologies, including Google’s Privacy Sandbox, and focuses on cross-channel personalization and user privacy for advertisers.