Pace Media was a privately owned UK-based advertising agency founded in 2003. Employing approximately 10 people, the company specialized in television and video advertising, offering services encompassing international media planning and buying, full-service production, and creative development. Prior to its acquisition by The Specialist Works in 2017, Pace Media focused on technologically driven, accountable advertising, creating proprietary tools like CoGisim (a machine learning-based analytics platform for international TV performance) and Leap (a bespoke social media video content creation service). Its client base primarily consisted of brands in the gaming, gambling, and technology sectors, often those considered market challengers or disruptors.
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