Pace Media - TV & Video Advertising Agency, a privately owned entity headquartered in the UK, was founded in 2003 and operates with approximately 10 employees. Prior to its acquisition by The Specialist Works in 2017, the company specialized in providing advertising services with a focus on TV and video. Its offerings included international media planning and buying, full-service production, and creative services. The agency developed technology for accountable advertising, including "CoGisim" for machine learning-based analytics of international TV performance, and "Leap," a service designed for creating bespoke video content for social media. Pace Media primarily catered to brands in the Games, Gambling, and Tech sectors, often working with companies identified as challengers or disruptors in their markets.