Paddy Power is a privately owned Irish entertainment provider founded in 1988. Employing approximately 2730 people, the company offers sports betting, online casino games, poker, and bingo services through both online platforms and retail locations in Ireland and the UK. Initially known for its unconventional marketing strategies, Paddy Power merged with Betfair in 2016, becoming part of Flutter Entertainment following a 2019 rebranding. The Paddy Power brand remains a significant component of Flutter Entertainment's operations, maintaining its headquarters in Dublin.