Passion Distribution is a privately owned company headquartered in the UK. Founded in 2008, it operates with approximately 30 employees. The company functions as an international distributor specializing in unscripted content across all platforms, primarily focusing on media production.
Passion Distribution secured a third international commission for its social-experiment format "Virgin Island" with TV 2 Denmark on August 26, 2026. This followed the format's record-breaking streaming performances for its first two seasons in the UK on Channel 4. Previously, on July 3, 2026, Passion Distribution announced the format's second international commission, adapted for Germany, after its initial success on Channel 4 (UK) and its first international commission by Dutch public broadcaster BNNVARA. Earlier, on June 11, 2026, the company reported a significant surge in global sales, securing deals for 250 hours of its blue light and search and rescue programming slate. These sales included BBC Studios acquiring two seasons of "All New Traffic Cops" for Australia and Discovery Communications acquiring one season for the Netherlands.
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