Pickathon, a privately owned company headquartered in the United States, was founded in 2005 and operates with approximately 20 employees. The company's main product offering includes search, social, and retail media. Pickathon is also known for organizing a three-day music festival that takes place every August at Pendarvis Farm in Oregon, United States.
Pickathon launched its 2026 Furturtle Hot Air Balloon tee on June 13, designed by Travis Bone, which features a wide-eyed face soaring in a hot air balloon with "PICKATHON" anchored below, available until June 30. Previously, on May 25, the festival announced the opening of Work Trade applications on May 28, inviting essential collaborators to help construct and manage the event. This followed the discovery of several massive objects in various states of disrepair in the woods surrounding Pendarvis Farm on May 16, whose purpose remains a mystery. Earlier in May, Pickathon also confirmed the return of the Mountains of Sound installation on May 12, marking its second year as a central hub in the Market neighborhood. The festival had previously unveiled its 2026 DJ lineup, presented by Daydream, on April 30, emphasizing discovery and unique musical experiences.