Privately owned Pickathon, headquartered in the US, was founded in 2005 and employs approximately 20 individuals. The company reported $13.9M in revenue as of 2023 and functions as a tier 2 media tech buyer. Pickathon specializes in media and TV services, operating a three-day music festival that takes place every August at Pendarvis Farm in Oregon, United States.
On March 7, 2026, Pickathon highlighted artists for its upcoming PICK26 festival who "keep roots alive while pushing the sound forward," featuring a diverse range from reggae and blues to alt-country and Southern soul. Previously, on February 28, the festival announced a spotlight for "night owls" and "heavy heads," suggesting a more intense musical experience. These announcements follow the festival's February 24 disclosure that it "hit a wall" after its 2023 event, despite its 25-year history of utilizing its woodland setting as a "laboratory" to leave a legacy instead of an environmental footprint. Earlier in February, PICK26 also unveiled a lineup on February 21 dedicated to "the future of music," showcasing artists who "rewrite the rules" and bend genres, including hip-hop, psychedelic cumbia, glitchy pop, and punk. The festival additionally commemorated its two-decade tradition of booking artists based on their future potential, noting on February 1 that many alumni have achieved significant success, including Grammy recognition.
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