Privately owned Pickathon, headquartered in the US, was founded in 2005 and employs approximately 20 individuals. The company reported $13.9M in revenue as of 2023 and functions as a tier 2 media tech buyer. Pickathon specializes in media and TV services, operating a three-day music festival that takes place every August at Pendarvis Farm in Oregon, United States.
Pickathon revealed its 2026 DJ lineup on April 30, presented by Daydream, highlighting the festival's focus on musical discovery. Previously, on April 25, the festival offered a promotional discount, enabling a $30 saving on single- and two-day passes for a limited weekend period. This followed the April 21 announcement of the "Artists By Day" schedule, which started with the Thursday lineup for the Pendarvis Farm event, with plans to share Friday's artists and subsequent daily lineups throughout the week. Earlier in April, on the 13th, Pickathon expanded its 26th-anniversary lineup, adding artists including Quasi Lyrics Born and Esther Rose, aligning with its dual focus on honoring established musicians and championing new talent. The festival had first begun shaping its late-night programming on April 4 with "Americana After Dark" for PICK26, describing a wave of artists spanning genres from country-gaze to punk-fueled string bands designed for late-night wanderings.
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