Pioneer Corporation, a privately held Japanese company with approximately 1330 employees, manufactures a range of appliances, electrical, and electronic products. While its US subsidiary, Pioneer Electronics (USA) Inc., focuses on automotive aftermarket technology, a significant portion of the parent company's business involves supplying Tier 1 automotive entertainment systems and components to vehicle manufacturers through its affiliate, Pioneer Automotive Technologies (PAT). The company's overall aim is to develop in-car entertainment and connectivity solutions integrating with modern smart devices.