Pitch International is a privately owned company headquartered in the UK. Founded in 2004, the company employs approximately 80 individuals and reported $29.6M in revenue as of 2023. Functioning as a sports marketing agency, it specializes in spectator sports.
On June 22, 2026, Manchester City confirmed additional fixtures for its Asia pre-season tour, including matches against K-League All Stars on August 5 and a rematch against Atlético Madrid on August 9, both at the Seoul World Cup Stadium as part of the 2026 Coupang Play Series. Pitch International previously confirmed on June 16 that Manchester City and Atlético de Madrid would headline the fifth edition of the Coupang Play Series with these two fixtures in Seoul, South Korea. Earlier, on April 30, Pitch's Production team secured a Cannes Film Festival premiere and multiple Netflix releases for its latest slate of projects. This followed the announcement on April 30 that Oliver Slipper stepped down as Chairman, departing after eight years in the role, effective May. Pitch International, in partnership with Unified Events Florida Citrus Sports, Cardenas Media Network, and Lions Sports & Media, announced on January 14 the 'Road to 26' international football series, featuring Brazil, Colombia, France, and Croatia in crucial preparatory fixtures across three U.S. cities in March, ahead of the 2026 World Cup.
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