Pitch International is a privately owned company headquartered in the UK. Founded in 2004, the company employs approximately 80 individuals and reported $29.6M in revenue as of 2023. Functioning as a sports marketing agency, it specializes in spectator sports.
Oliver Slipper stepped down as Chairman of Pitch International with effect from May 2026, concluding an eight-year tenure. Previously, in January 2026, Pitch International, in partnership with Unified Events, Florida Citrus Sports, Cardenas Media Network, and Lions Sports & Media, announced the 'Road to 26' international football series. This series featured Brazil, Colombia, France, and Croatia playing preparatory fixtures across three major U.S. cities in March, ahead of the 2026 World Cup. Earlier, in August 2025, Pitch International announced it would bring reigning world champions South Africa and Japan together for an international rugby clash at Wembley Stadium on November 1, 2025. This followed the company's efforts to deliver record global broadcast reach for the 2025 Lions Tour, selling it into 192 broadcast markets worldwide, making it the most widely distributed tour in Lions history.
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