Plura, a privately owned US-based company founded in 2006, employs approximately 20 people. Its primary business is in broadcast media production and distribution. While the company manufactures a range of multi-function HD and SD LCD video monitors (up to 84 inches) and timing/synchronization equipment, its core focus remains on supplying technology for the digital broadcast and professional video production industries. As of 2023, this remains its primary area of operation.