Polaroid, a privately owned company headquartered in the Netherlands, was founded in 1937 and employs approximately 600 individuals. The company specializes in photography, functioning as a developer of instant films designed for classic Polaroid cameras.
On February 26, 2026, Polaroid participated in CP+ 2026, the world’s largest photography show, for the first time. This engagement marks part of a recent Japanese expansion project that has introduced its cameras to more stores and launched pop-up exhibitions across major Tokyo locations. Previously, on February 24, Polaroid appointed IMG Licensing as its exclusive global licensing representative. This multi-year agreement spans all consumer product categories and location-based entertainment, with Esther Jolley of Stobbs providing support to Polaroid for managing its licensing business.
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