Polaroid, a privately owned company founded in 1937, is headquartered in the Netherlands and employs approximately 600 people. Its primary business focuses on the development of instant films compatible with traditional Polaroid cameras.
Polaroid and Thrasher collaborated on a limited-edition Polaroid Now camera and film, released to celebrate skateboarding culture, on an unspecified date. This collaboration reflects the shared analog spirit of both brands; Thrasher has documented skateboarding for over four decades, while Polaroid thrives on spontaneous moments. A trademark infringement case between Polaroid and Fujifilm, initially filed in 2017, is nearing trial. This case will examine whether the white border around Polaroid's square photos is a trademarked aesthetic. Polaroid's instant film has been featured in various aspects of pop culture, from Outkast's "Hey Ya" music video to Taylor Swift's album covers. A separate legal dispute, involving Panasonic and Fujifilm, could potentially alter the film used in some instant cameras.
Subscribe for full access to Polaroid's products in full detail
Subscribe for full access to Polaroid's revenue in full detail
Subscribe for full access to Polaroid's products in full detail 
