PolarPro, a privately owned company headquartered in the US, was founded in 2011 and employs approximately 30 individuals. The company specializes in photography, manufacturing accessories for GoPro Cameras, and continuously expands its product lines to enhance the filming experience.
On May 13, 2026, PolarPro launched its new Split 50 creative lens filter, a split diopter designed to achieve a cinematic effect. The filter's design intentionally leaves half the glass exposed, enabling two subjects at different distances to remain in focus within the same frame. Earlier, on February 23, 2026, PolarPro faced criticism for a newly announced lens filter it claimed replicated the aesthetic of Portra film, with photographers on social media platforms expressing strong disagreement with the product's effectiveness.
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