Prescient AI

Prescient AI is a privately owned company headquartered in the US, founded in 2019 and operating with approximately 50 employees. The company specializes in software development, offering a marketing mix modeling (MMM) platform that utilizes machine learning and statistical analysis to provide insights on advertising spend. Its platform is designed to assist e-commerce businesses in understanding the effectiveness of their marketing channels, predicting future performance, and optimizing budget allocation to improve return on ad spend (ROAS) and customer acquisition cost (CAC). Prescient AI integrates with various data sources to deliver daily channel and campaign-level insights through an online dashboard.