Primedia Broadcasting

Primedia Broadcasting is a privately owned company headquartered in South Africa, and is a division of Primedia Group, functioning as a tier 1 media tech buyer. Founded in 1994, it employs approximately 440 individuals. The company operates as a radio, media, and digital audio division, reaching an audience of over 36 million consumers. It has evolved from a terrestrial analog radio operator into a digital audio, programmatic, and multi-platform media enterprise. Its revenue architecture is built around radio advertising spots, out-of-home "Radio to Road" campaigns, and digital programmatic audio and display ads. The company's portfolio includes two talk stations and two regional contemporary hit radio stations, unified by an independent news agency and a central digital streaming hub.