Primedia Group is a privately owned company headquartered in South Africa, established in 1994 with approximately 1,570 employees. The company, led by Group CEO Jonathan Procter, operates as a South African media, entertainment, and advertising conglomerate, backed by institutional investors including the Mineworkers' Investment Company (MIC), Old Mutual Alternative Investments, FirstRand Group, and Ethos. It has evolved from a legacy regional broadcaster, focusing its operational architecture on capturing and monetizing consumer attention throughout their day. Primedia Group delivers an integrated mix of commercial radio, digital programmatic audio, large-format out-of-home billboards, in-mall retail marketing, and localized television studio productions, targeting premium, highly mobile consumers across South Africa and key Sub-Saharan African markets.
