News Summary:
Pro Sound Effects showcased its technologies at the 13th annual Mix Sound for Film & TV 2026 Part II gathering on October 1, 2026, alongside companies such as Avid, ASG, Sony, Google, Focusrite, and OWC. On September 24, the company joined the Professional Sound Alliance (PSA), a new coalition advocating for fair licensing of professional sound in media and AI, emphasizing its commitment to professionally recorded, fully licensed sound and the artists who create it. Previously, on September 22, multidisciplinary sound artist Eric Potter joined as a collaborator, launching his first PSE library, "Weather Studies." Potter, a Los Angeles-based sound designer, field recordist, and musician, has contributed to notable films. This followed the September 15 release of "Behind the Recordings: Brazilian Atlantic Forest: Vol. 1," a new mini-documentary detailing the making of the sound library in one of Earth’s most biodiverse ecosystems.
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