Proactive UK Ltd, also known as ProAV, a privately owned company headquartered in the UK, was founded in 1998 and operates with approximately 40 employees. The company functions as an international supplier of broadcast and professional video equipment, specializing in broadcast media production and distribution. Its client base spans the entire communications market, ranging from video amateurs to major broadcasters.
On February 2, 2026, ProAV completed the delivery of AV facilities and broadcast suites for Aviva's Fenchurch Street offices. This project unfolded in two phases, initially covering levels one to four, and later expanding to additional floors following Aviva's purchase and redesign of parts of the first level. Previously, on January 29, 2026, ProAV featured its involvement in the Goldwell's Colour Vision Event, where Sony BRC-AM7 and FR7 cameras were deployed to provide visuals at Exhibition White City. This followed the company's report on January 26, 2026, detailing its colleagues' participation in various charitable and community support activities throughout 2025, notably an annual Christmas Raffle for the White Lodge Centre.
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