Proactive UK Ltd, also known as ProAV, a privately owned company headquartered in the UK, was founded in 1998 and operates with approximately 40 employees. The company functions as an international supplier of broadcast and professional video equipment, specializing in broadcast media production and distribution. Its client base spans the entire communications market, ranging from video amateurs to major broadcasters.
On April 22, 2026, Proactive UK Ltd (PROAV.co.uk) was appointed as the UK distributor for PIXBOOM, makers of the Spark high-speed cinema camera. Previously, on February 2, 2026, proAV delivered AV facilities and broadcast suites for Aviva's Fenchurch Street offices. This work was completed in two phases, initially covering levels one to four, with a subsequent phase following Aviva's purchase of additional floors and redesigns on the first level.
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