Proactive UK Ltd, also known as ProAV, a privately owned company headquartered in the UK, was founded in 1998 and operates with approximately 40 employees. The company functions as an international supplier of broadcast and professional video equipment, specializing in broadcast media production and distribution. Its client base spans the entire communications market, ranging from video amateurs to major broadcasters.
On February 2, 2026, ProAV completed the delivery of state-of-the-art AV facilities and broadcast suites to Aviva's Fenchurch Street offices. This project unfolded in two phases, with the initial stage covering levels one to four, followed by a second phase after Aviva acquired additional floors and redesigned sections of the first level. Previously, on January 26, ProAV reported on its colleagues' participation in various charitable and community initiatives throughout 2025, including an annual Christmas Raffle that supported the White Lodge Centre, an organization assisting individuals with disabilities. This followed news from December 9, 2025, where ProAV's VNOC team provided 24/7 remote support and management for the UK AV estate of a global professional services firm, utilizing real-time alerts to address issues promptly.
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