Protocol Sports Marketing, a privately owned Canadian company founded in 2015, operates as a rights distributor and marketing agency specializing in professional and championship boxing. As of 2023, the company employs approximately 20 people and focuses its activities on the spectator sports market.
On April 2, 2025, Octapixx Media Inc., a Protocol Group company, announced a new agreement to provide broadcast coverage for Canada Soccer, the Canadian Premier League, the TELUS Canadian Championship, and Concacaf competitions. Protocol Group, which also includes TV2GO International Inc., Boxcaster Inc., and Protocol Sports Marketing Ltd., celebrated its 30th anniversary of providing sports media rights and broadcast solutions. Protocol Sports Marketing also announced the international broadcasters for the second season of the Tech Mahindra Global Chess League, following the success of the first season. Finally, MIDPRO, a Protocol Sports Group company, launched BOXING WORLD, a free ad-supported television (FAST) channel, on the VIDAA Smart TV platform.
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Protocol Sports Marketing offers products in the media and telecoms services industry. Protocol Sports Marketing's product portfolio comprises of content rights.
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Protocol Sports Marketing's revenues were less than $10M in 2023. All the revenue comes from sports betting streams and associated content rights.
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