Protocol Sports Marketing, a privately owned company headquartered in Canada, was founded in 2015 and employs approximately 20 individuals. The company reported $8.3M in revenue as of 2023. It functions as a tier 2 media tech buyer. Protocol Sports Marketing specializes in content rights distribution and sports marketing for professional and championship boxing.
Protocol Sports Marketing secured a wide-ranging media rights distribution deal with the Ju-Jitsu International Federation (JJIF) on June 22, 2026, appointing the Canada-based agency as JJIF’s global media rights production and transmission partner. Previously, on April 2, 2025, Protocol Group’s Octapixx Media Inc. became the exclusive studio and control room production partner of OneSoccer. Octapixx provides production solutions for Canada Soccer, the Canadian Premier League, the TELUS Canadian Championship, and Concacaf Competitions. This followed the Protocol Group’s celebration of 30 years in delivering sports media rights and broadcast solutions on February 5, 2025. The group includes Protocol Sports Marketing Ltd., satellite/SRT transmission provider TV2GO International Inc., post-production and design specialist Boxcaster Inc., and live production and studio service company Octapixx Media Inc.
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Protocol Sports Marketing offers products in the media and telecoms services industry. Protocol Sports Marketing's product portfolio comprises of content rights.
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Protocol Sports Marketing's revenues were less than $25M in 2024. All the revenue comes from sports betting streams and associated content rights.
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Protocol Sports Marketing's customers primarily consist of software Development and telecoms companies. Examples of Protocol Sports Marketing's customers include Tencent Holdings, Sky Group and Grupo Televisa.
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