QuickPivot, also known as QuickPivot Customer Data Solutions or quickpivot, is a privately owned software development company headquartered in the US. Employing approximately 90 people as of 2023, the company's primary offering is a customer data platform (CDP) called Vericast.
The Federal Reserve's interest rate cuts, implemented to counter a weakening economy, are anticipated to influence consumer and business financial decisions, potentially leading to increased spending on items like cars, debt consolidation, and mortgage activity. A separate report indicates that while digital payments are gaining traction, debit cards remain the prevalent payment method for smaller transactions. Another emerging trend is "revenge saving," a response to economic uncertainty that presents both challenges and opportunities for financial institutions. Finally, Vericast's Stephenie Williams, Vice President of Product Financial Solutions, suggests that financial institutions can improve efficiency and targeting by using census tract marketing instead of ZIP code-based strategies.
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