Radio Continental

Radio Continental, also known as AM 590, is a Privately Owned company headquartered in Argentina. A subsidiary of Grupo Octubre, it functions as a Tier 1 media tech buyer. Founded in 1969, the company operates with approximately 240 employees, specializing in broadcast television and radio. It functions as an Argentine commercial radio station, established following the transformation of Radio Porteña, and operates as a national node for information and agricultural expertise. The company utilizes a 'Generalist and Rural' model that balances political news with deep-dive analysis of the primary sector. The station maintains its status as a pillar of the Argentine radio landscape, managing a programming grid led by figures such as Diego Schurman, Gonzalo Aziz, and the agricultural specialist Fernando Rivara.