Radio Simba FM

Radio Simba FM, a privately owned entity headquartered in Kenya, was founded in 2018 and operates with an estimated 10 employees. The company specializes in broadcast media production and distribution, positioning itself as 'Mwananchi' radio, described as "The Radio Station Built for Common Mwananchi." Its operational elements were designed based on input and feedback from local research studies and a pre-launch "FM Radio Start-Up" campaign. The station's on-air presentation is delivered 100% in Swahili, making it the only commercial FM station in its region to do so. Programmes are designed to appeal to residents of Rift Valley, Western, and Nyanza, targeting listeners primarily identified as farmers and business persons aged 18 to 65 across lower, middle, and upper socioeconomic groups. Radio Simba FM features a music mix spanning from the 1970s through today, including local popular songs and international music. Its programming incorporates lifestyle, farming, culture, and business features, alongside radio contests and promotions relevant to its target audience. The station fosters community interaction, encouraging residents to engage with its offerings and exchange views.