Radio Simba FM

Radio Simba FM, a privately owned broadcast media company founded in 2018 and headquartered in Kenya, employs approximately 10 people (as of 2023). The station, which aims to serve the common person ("Mwananchi"), broadcasts exclusively in Swahili, a unique feature among commercial FM stations in its region. Programming, developed through local research and a pre-launch campaign, targets residents of the Rift Valley, Western, and Nyanza regions, encompassing a diverse socioeconomic range (ages 18-65) including farmers and businesspeople. Content includes a mix of music from various decades, along with features on lifestyle, farming, culture, and business, supplemented by contests and promotions.