Radio Times is a privately owned company headquartered in the UK, founded in 1923, and employs approximately 1,010 individuals, functioning as a UK TV and Entertainment brand.
Radio Times launched its first major above-the-line brand advertising campaign in nearly two decades on July 2, 2026. The campaign, which includes a TV ad running on ITVX for six weeks, aims to change perceptions of the UK entertainment brand. Previously, on March 10, 2026, British photographer Robert Wilson developed a conceptual shoot for Radio Times magazine promoting the TV show "Last One Laughing," which gained online attention and prompted frustration from Wilson due to many assuming it was AI-generated. This followed Radio Times unveiling its first major rebrand in over 20 years on February 18, 2026. The new look featured a distinctly retro feel, drawing inspiration from its legendary archival designs. Nick Wells, a senior designer at Radio Times, stated that extensive research was conducted to understand potential new audiences before beginning the creative process for the rebrand.
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