Reach Engine addressed challenges in media content transfer, noting the chaotic nature of file transfers between teams, partners, locations, and storage systems. The company highlighted the increasing need for efficient and secure content movement, emphasizing the growing number of tools, workflows, and collaborators in media teams. At IBC 2025, Reach Engine showcased new additions to its platform, focusing on accelerated file transfer and intelligent workflow automation to meet the demands of modern media operations. The company also provided real-world use cases and developer resources, acknowledging the varied rhythms and deadlines within media organizations. Finally, Reach Engine discussed the limitations of traditional methods like WeTransfer, FTP, and hard drive shipping for large media files.
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