Reading Football Club is a privately owned entity headquartered in the UK, founded in 1871 and employing approximately 260 individuals. The club's primary offering is spectator sports, functioning as a tier 1 media tech buyer. The professional football club, based in Reading, Berkshire, England, has its team participate in the Championship, the second tier of the English football league system.
On June 9, 2026, Reading Football Club agreed to an AI partnership with London-based distributed technology company Stelia AI to co-develop an AI centre of excellence. This initiative aims to identify, develop, and share best practices in applying AI and accelerating computing across football operations, performance analysis, fan engagement, and commercial innovation. Earlier in June, discussions surfaced regarding naming the A33 in Reading after Sir John Madejski, who previously chaired Reading FC and oversaw its move from Royal Elm Park to the Madejski Stadium, completed in 1998. This followed the start of groundworks on the pitch at the Select Car Leasing Stadium, Reading FC's home, on May 17, as part of a "major summer of investment" by the club.
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Reading Football Club offers 4 products in the media and telecoms services and sports industries. Reading Football Club's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
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