Reading Football Club is a privately owned entity headquartered in the UK, founded in 1871 and employing approximately 260 individuals. The club's primary offering is spectator sports, functioning as a tier 1 media tech buyer. The professional football club, based in Reading, Berkshire, England, has its team participate in the Championship, the second tier of the English football league system.
On August 17, 2026, Reading Football Club confirmed its partnership with Finchampstead-based Siren Craft Brew as its official local brewing partner, enabling fans to enjoy a selection of locally-brewed beers in the stadium's Fan Zone before home fixtures. This built on the club's announcement on August 14, which highlighted the brewery's role as the Official Local Brewing Partner, bringing its award-winning beers to the Select Car Leasing Stadium. Previously, on August 3, Select Car Leasing reaffirmed its commitment to Reading FC, retaining the naming rights to the Select Car Leasing Stadium, after stepping aside as the club's front-of-shirt sponsor to facilitate a new commercial partnership. The club's developments followed RSSL's renewal of its partnership with Reading FC on July 31.
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Reading Football Club offers 4 products in the sports and media and telecoms services industries. Reading Football Club's product portfolio comprises of media and TV services and sports tickets, merchandise and sponsorship.
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