Realytics, a privately owned company headquartered in France, was founded in 2013 and operates with approximately 40 employees. Specializing in advertising services, the company focuses on digitalizing TV by measuring its efficiency on digital channels. Realytics analyzes the 360° impact of TV campaigns, encompassing business performance metrics such as traffic, app downloads, and conversions, as well as branding effects including socio-demographics, geolocation, and search visibility.
