Redpoint Global, a privately owned software development company founded in 2006 and headquartered in the US, employs approximately 180 people (as of 2023). The company's primary offering is a customer data platform.
Redpoint Global published an article on composability in customer engagement technology, highlighting the ability to combine specialized components and integrate tools to adapt to new opportunities like generative AI. However, the article notes that many vendors, including some composable CDPs, only focus on connecting systems and workflows. Another publication, an eBook titled *Customer Data Readiness: A Best Practices Approach for Data Leaders*, details how to transform raw data into actionable resources for AI-driven customer experiences and business results. A further article discusses the relationship between customer data readiness and master data management (MDM), emphasizing their differences and complementary nature, particularly when optimizing customer data for AI or customer experience (CX) applications. The importance of metadata in supporting clean datasets, accurate matching, and seamless data flows for personalized CX was also highlighted. Finally, a session featuring experts from Adastra, Munvo, and Redpoint explored how financial institutions can leverage AI and improved data to enhance customer journeys, reduce churn, and boost conversions.
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