Reel FX Animation, also known as Reel FX Creative Studios, is a Privately Owned vertically integrated American computer animation, visual effects (VFX), and virtual reality studio headquartered in Dallas, Texas, US. Founded in 1993 by digital media pioneers Dale Carman and David Needham under the initial name Reel Magic, the company employs approximately 370 individuals and focuses on content rights. The enterprise established its early industry reputation as a commercial effects shop, operating as one of the earliest adopters of Autodesk Flame systems. Through decades, the company expanded into a multi-site powerhouse with permanent production facilities and satellite offices in Hollywood, California, and Montreal, Quebec. Reel FX operates as a tier-one content creator and full-service animation vendor for major global entertainment conglomerates, accumulating multiple accolades including Golden Globe, Critics' Choice, and Annie Award nominations. The studio maintains an intellectual property and co-production repository, which includes its debut original feature Free Birds, The Book of Life (produced alongside Jorge R. Gutierrez and 20th Century Fox), Rumble (co-produced with Paramount Animation), UglyDolls, Netflix’s Back to the Outback, the Netflix original series Super Giant Robot Brothers!, and The SpongeBob Movie: Search for SquarePants.
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