Reply, founded in 1996 and headquartered in the UK, is a privately owned software company specializing in enterprise cloud solutions. With a workforce of around 3,890 employees, Reply provides consulting, system integration, and digital services to various sectors, including telecom and media, industry and services, banking and insurance, and the public sector. The company leverages technologies such as big data, cloud computing, digital media, and the Internet of Things to design and implement business solutions for its clients.