Reply is a Privately Owned company headquartered in the UK. Founded in 1996, it employs approximately 3,890 individuals. The company's main offering is IT Services and IT Consulting, specializing in the design and implementation of business solutions powered by big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organizations across the telecom and media; industry and services; banking and insurance; and public sectors.
Reply recently demonstrated end-to-end analytics, powered by agentic AI, with conversational insights and advanced sales modeling for an automotive brand, showcasing methods to reduce customer acquisition costs and maximize marketing ROI. Earlier on September 9, Reply explored the evolution of existing Power BI environments into fully conversational, AI-ready ecosystems, noting that the inherent complexity of data models often limits the effectiveness of out-of-the-box Copilot features even in mature analytics setups. This follows an August 31 update where Reply introduced new features, including the ability to add a comment on a prospect’s recent LinkedIn post as a sequence step before a direct message.