REV Media Group is a privately owned company headquartered in Malaysia. Founded in 2013, it employs approximately 240 individuals. The company specializes in advertising services and functions as a digital publisher in Malaysia, representing over 30 authority brands with an extensive distribution network.
REV Media Group deployed a generative AI-driven question-and-answer engine on the website of its news outlet, the New Straits Times (NST), on March 24, 2026. The NST utilizes this on-site engine to deliver contextual answers and related stories from its content archive, aiming to improve news access and reader engagement. Previously, on March 10, 2026, REV Media Group announced its partnership with DeeperDive to introduce a generative artificial intelligence (Gen AI) search technology, integrating the tool into the New Straits Times website. This integration allows readers to ask questions and receive instant contextual answers sourced from the publication's journalists and editors, making REV Media Group the first Malaysian publisher to launch DeeperDive. This development followed REV Media Group's selection of DeeperDive on March 9, 2026, an industry-first Gen AI answer engine designed for publisher websites. The partnership specifically focuses on enhancing the reader experience on NST and driving revenue, audience engagement, and traffic recirculation.
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