Rockbot, a privately owned US-based company founded in 2010, provides digital signage and professional display media solutions for businesses. Employing approximately 100 people, the company's platform, also called Rockbot, delivers music, television, and digital signage content aimed at improving the customer experience. In 2023, the company's revenue was less than $25 million.
Rockbot announced a collaboration with Amazon to offer digital signage solutions via the Amazon Signage Stick. This allows Rockbot's Digital Signage, Retail Media, and Streaming TV for Business solutions to be used with the Amazon Signage Stick. A separate announcement detailed a partnership with Xylem for water management projects in Mexico City and Monterrey. Amazon's stock price increased by 8% in the second quarter of 2025, partly due to the positive reception of these initiatives and strong financial performance, with revenue reaching $167.7 billion. Additionally, Rockbot announced a partnership with TikTok as part of TikTok's Out of Phone initiative.